Hi, I’m Alona 👋

a certified personal stylist and style coach.

I’ve been living and breathing fashion for over a decade, working one-on-one with real people and real wardrobes. From full closet revisions and personal shopping to outfit planning for everyday life, work, travel, and special moments, my job has always been about turning who you are, how you live, and how you want to feel into clothes that finally make sense, feel good and add confidence, making getting dressed feel easier and more you.

I’ve seen every style struggle. Seriously.

Over the years, I’ve styled women and men of all shapes, sizes, and heights — from XXS to XXL — and trust me, I’ve seen every style struggle imaginable.
Feeling stuck.
Buying clothes but still having “nothing to wear.”
Standing in front of a full closet and feeling… disconnected.
Or worse — feeling like your body is the problem.

It’s not.

What I’ve learned after so many sessions is this: most people don’t need more clothes, it’s not the real solution — they need clarity, confidence, direction, and a system that works for their life. When that clicks, everything changes. Getting dressed stops being stressful. Shopping stops being chaotic. And style starts feeling supportive instead of intimidating.

So what is Style Edit?

This project was born from all the transformations I saw in my clients — over and over again.

The “aha” moments.
The relief.
The confidence that comes when your wardrobe finally feels aligned instead of overwhelming.

This isn’t about trends or rules or trying to look like someone else.
It’s about understanding yourself better — and letting your clothes reflect that.

What you’ll find here:

• Personal styling services (1:1 work, personal services)

• Online workshops like Your Style Formula

• And future projects designed to make style feel simpler, more intuitive, and more human — not overwhelming or exclusive

The workshops you’ll find here come straight from my real client work — real tools, practical formulas, and mindset shifts that I’ve used for years to help people feel confident in their clothes again. Less trend-chasing, more clarity. Less chaos, more outfits that make sense for your life.
This space is where it all comes together.

Style Edit was created for one reason:

to help you feel excited about your wardrobe again — and confident in the way you show up in the world.

I don’t believe in rigid rules, “body fixing,” or copying someone else’s aesthetic.
I believe style should feel like relief. Like alignment. Like you.

And that’s exactly what we’re building here.